Animation and Illustration: Mikkel Borris
Personal project
In 2023, I made some illustrations of my dog, Lola. I had so much fun with them, that I decided to turn them into an imaginary pet supply brand. I wanted to create a brand package that feels cohesive, but still keep the scope small to be able to finish the project in a reasonable timeframe.
I decided that I wanted to focus on a brand presentation video, as well as a few social media ads in 16:9 and 9:16 format to show some width.
The entire brand is carried by the illustrations of my dog, and brought to life with vibrant colors, abstract shapes and playful typography.
